OUR PBM® METHOD COURSE

THE 3 DAY COURSE TO LEARN THE METHOD ESSENTIALS AND BUILD YOUR BUSINESS

WHAT YOU GET:

Understand the 30 steps in the Purpose-led Business Modeling™ method
Learn to work with the Purpose-led Business Modeling Canvas™
A deep, profound understanding of archetypes in the WHY and HOW of value propositions
Meet great examples like Unilever, Apple, Walt Disney and more
Work on the WHY, HOW and WHAT of your own business
Sketch your own Purpose-led Business Modeling Canvas™
Create your own realization roadmap

HOW YOU GET IT:

Through a practical, hands-on 3 day workshop with a group of people just as passionate as you are, going through case studies, engaging examples and practical exercises, you will learn how to create Purpose-led Business Modeling Canvasses™. This hands-on, limited-availability workshop, set in our unique WhyToWork Change Centers™ with great food and drinks, is sure to be an invaluable learning experience.

WHEN AND WHERE:

AGENDA:

Day 1

9:00 – 11.00

The scientific and philosophical basis of Purpose-led Business Modeling™

The research that led to Purpose-led Business Modeling

The philosophical basis of Purpose-led Business Modeling

11.00 – 11.30

Coffee & Tea Break

11:30 – 12:30

The Purpose-led Business Modeling Canvas™

The basic structure of the canvas

The 30 steps of the methodology and the canvas

12:30 – 13:30

Lunch break

13:30 – 16:30

The Why of a business proposition

Working on the WHY of a well known example company

Defining the Worldview, Meaning and Gift of that company

Including breakout sessions in smaller groups

Including coffee/tea and lunch breaks

16:30 – 17:00

Wrap up and conclusions

 

Day 2

 

9:00 – 10.00

Open Frame

Question time

Feedback

10.00 – 16.30

The How of a business proposition

Working on the HOW of a well known example company

Defining the Key Competences, Key Skill, Beliefs, Attitudes, Client Profile Guideline, Value Proposition Guideline, Channel Guideline, Customer Relation Guideline, Revenue Stream Guideline, Key Resource Guideline, Key Partner Guideline and Cost Structure Guideline of that company

Including breakout sessions in smaller groups

Including coffee/tea and lunch breaks

16:30 – 17:30

Wrap up and conclusions

 

Day 3

 

9:00 – 10.00

Open Frame

Question time

Feedback

10.00 – 16.30

Working on your own business proposition

Find and create the WHY, HOW and WHAT WHERE WHEN of your own proposition.

Including breakout sessions in smaller groups

Including coffee/tea and lunch breaks

16:30 – 17:00

Wrap up and conclusions

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